Beezero wins at the Transform Awards Europe 2018
We’re happy to announce that our work with BeeZero was awarded Bronze at the ninth annual Transform Awards Europe.
BeeZero is a hydrogen car-sharing service based in Munich, backed by gas and engineering company Linde AG.
The name is a positive call to action aimed at consumers, to encourage them to try hydrogen-powered, zero-emissions transport.
The word “Bee” is a metaphor for the service, because bees are sociable community builders that symbolise eco-friendliness and work together for a common goal. “Zero” indicates zero emissions.
The branding aims to be “playful”, and uses lines to connect the two words, to indicate motion – this aims to represent the active, exploring nature of BeeZero’s target audience.
BeeZero won in the “Best development of a new brand within an existing brand portfolio” category.
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
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