Brand activations at the Vodafone London Fashion Weekend
London Fashion Week is coming to an end today, but if your invite to the Christopher Raeburn show got lost in the post, don’t panic, the Vodafone London Fashion Weekend and its major sponsors, are back and giving you access to the ultimate designer fashion and shopping pop-up event.
The London Fashion Weekend has continued to grow and develop since the initiative launched. The biannual four-day event that follows London Fashion Week offers the perfect opportunity for fashion fans to gain a first hand experience of the action, while offering a strong platform for brands who are eager to become a recognised associate in the fashion and beauty industry.
The London Fashion Weekend offers a perfect setting for brands to explore retail and experiential opportunities, as well on their digital and social platforms to ensure consumer engagement. This year the event will again welcome multi-channel activations. For the 8th season Vodafone is the title sponsor, while Italian Lavazza coffee house will return for the 11th consecutive year. Marks & Spencer and Triumph will showcase their latest lingerie in their exclusive catwalk shows, while Maybelline will be holding make-up master classes, and Toni&Guy (the official sponsor of LFW) will be setting up their own on-site salon for all the visitors.