Launching a flagship
For us, projects that make spaces and opportunities for the local community to get together and have a good time are really rewarding. If that can be combined with a creative side and a sustainable message then it’s even better.
Happily, all these aspects came together for our most
recent project – launching Bershka’s €3million eco flagship store in
Valencia. Together with our Spanish partner Aquipo, we created an
immersive retail experience that promoted Bershka’s love for music,
fashion and sustainability.
An exclusive performance by Spanish quartet Dorian provided the soundtrack to a series of activities including jungle adventures on the photo-floor and screen-printing bags with top students from Valencia’s premier art school, EASD. Meanwhile the ‘Bar-shka’ served healthy smoothies for the young and beautiful of Valencia, while the make-up and nail bar offered a chance to finesse the fashionable look before the big after-party!
Project completed in collaboration with Aquipo www.aquipo.com
Photography by Bershka and Aquipo