For the first time ever, Spanish fashion giant Bershka, was the official sponsor of Barcelona’s acclaimed progressive music and multimedia arts festival: Sónar 2014.
Bershka wanted a unique, immersive experience to epitomise their love for fashion and music, that would allow festival-goers to get involved and as a result, get to know Bershka.
Greenspace collaborated with Spanish partners Aquipo, to showcase live denim customisation by featured local fashion artists Jarapa Jarapa and Gori de Palma. Together, they customised nearly 200 Bershka denim pieces exclusively for Sónar.
In addition, we issued 2,000 limited edition Sónar gold chains that, with visitors parading their piece of Sónar by Bershka memorabilia, immediately became the must-have accessory of the Sónar 2014 festival.
Project completed in collaboration with Aquipo www.aquipo.com
Photography by Bershka and Aquipo