A change for progress

Even the largest companies in the world sometimes need a little help.

Hyundai is the fifth largest automotive brand and have ambitious targets to increase sales and find a more premium space within the market. But despite enjoying accelerated growth, the brand was still struggling with issues such as awareness and a lack of warmth and optimism.

As such Hyundai recognised that its brand needed to connect with customers on a more emotional level. A new brand strategy was created, which we helped articulate and express through a brand book and film.

Based on this, Greenspace designed an evolution of the existing visual identity to express this new, progressive direction for the brand. Our system provides clear guidance on how to use elements such as typography and ‘white space’ to enable a more modern premium look. While the photographic guidelines give direction on rendering finishes, car angles and how to create distinct and emotional imagery.