Riding the summit
Sometimes you just know when a brief can create a unique experience. And that was the case when we first heard the words ŠKODA, Tour de France and Goodwood Festival of Speed.
The ‘Ride the ŠKODA Summit’ experience builds on ŠKODA’s unique connection to cycling which began in 1895 with the production of their first bicycle and, more recently, their 11-year association with the Tour de France as official partner.
“We immediately loved the ‘Ride the SKODA Summit’ idea by Greenspace and it was exciting to see it become a reality.”
Heidi Cartledge — UK Marketing Director, Škoda
Film by Max Cutting