Breaking world records
To celebrate the landmark opening of the new Eurostar terminal at St. Pancras International, Greenspace was briefed to create an authentic Christmas experience.
Inspired by the station’s stunning Victorian architecture and a desire to foster a sense of anticipation around the opening, we created an homage to the 19th-century tradition of counting down to Christmas through an advent calendar.
We constructed a giant calendar on the back wall of the station that was big enough for every passenger to see. What’s more, we organised an event corresponding to the opening of each of the calendar window. Local retailers participated in sponsoring the calendar, which in turn helped fund the structure.
The advent calendar created real excitement around the station, increasing foot-fall for the station’s retailers. Guinness World Records also paid a special visit to the site, verifying the calendar’s place in history as the world’s largest advent calendar!