Creating a European flagship
Le Rendez-Vous is Toyota’s brand flagship within Europe. Inspired by their core values of design, superior quality and innovation, it provides a unique platform. Situated on the famous Champs-Elysées in Paris, it can receive up to 10,000 visitors on a busy day – generating engagement is key.
Since its inception in 2007, we have created retail exhibitions that bring to life Toyota campaigns and technologies. Virtual holograms and simulators have contrasted with activities like badge-making to create a positive connection with the brand for visitors both young and old.