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Raffles London

Home of legends

Crafting London’s finest culinary destination

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Hidden from public eyes for more than a hundred years, The Old War Office has been reborn as London’s finest luxury hospitality destination, Raffles London at The OWO.

Formerly the seat of power for political greats like Winston Churchill and Lord Haldane, The OWO also housed M15 and M16 operations during the 20th century, as well as inspiring Ian Fleming’s most famous literary creation, super-spy James Bond.

Working closely with Raffles London at The OWO, Greenspace has crafted the branding for its collection of bars, restaurants, and spa, paying homage to the building's storied past.

The Guards Bar and Lounge strikes a powerful and regimented note in its branding, echoing the pomp and ceremony of the Horse Guards located opposite the hotel at the entrance to St, James’s Park and overlooked by Buckingham Palace. Details from the guards’ iconic uniforms – gold buttons, striped medals and regal red – inform the menu design, while the bold, bespoke typeface is influenced by the distinctive silhouette of the guards’ sentry posts.

Hidden in the depths of the hotel, the subterranean Spy Bar reflects The OWO’s real and fictional links to the world of espionage in every facet of its branding, from its subtly textured logo – a code-inspired set of geometric letters based on the original 1906 typeface – to the seductive colour palette of black and rose gold, inspired by 007 femme fatale Vesper Lynd. Reminiscent of a secret agent’s dossier, the menu offers a glimpse of Christine Granville – Britain’s longest-serving spy – through the nine-hole-cut front page, features multiple hidden pockets containing a postcard map of The Spy Bar’s location, alongside a ‘martini roulette’ card.

From casual cocktails to top-secret meetings, The Drawing Room has welcomed a plethora of famous guests over the years, from its vantage point overlooking Whitehall and the Household Cavalry as they guard the entrance to St. James’s Park. Now reimagined as a relaxed lounge and all-day dining room, its branding maintains a minimal luxury identity of its own.

Located in the airy atrium, Saison is a Mediterranean all-day dining restaurant in an indoor garden style setting, bathed in natural daylight from the restored glass ceiling. The restaurant’s namesake is captured in seasonally changing menus featuring a quartet of French Riviera inspired illustrations by renowned French illustrator Edith Carron, realised in a bespoke colour palette that reflects each season: Spring, Summer, Autumn, and Winter.

The jewel in the crown of Raffles London’s dining options, three-Michelin-starred chef Mauro Colagreco will oversee both an eponymous restaurant – Mauro Colagreco and Mauro’s Table, an intimate and bespoke tasting experience. From the logotype – a bespoke, elevated replica of the chef’s own – to the classical typography, the branding celebrates Colagreco’s Argentine roots and unique culinary approach. Hyper-seasonal, organic, and exceptional quality ingredients are the hallmarks of Colagreco’s philosophy, reflected in menus crafted from sustainably sourced materials such as corn-derived seed paper and recycled grass, complete with a debossed poppy design blooming on the cover.

Meanwhile at Mauro’s Table, traditional menus are replaced by an unexpected set of keepsake cards, featuring beautifully crafted botanical illustrations representing key ingredients of each individual course, for guests to remember their experience.
Visual Identity
Menu Design
Motion Design

Identity Print
Anje Jager
Edith Carron
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Bespoke type inspired by the powerful, regimented lines of the Kings’ Guard
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Black leather menu with hidden compartments resemble a secret dossier
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Typographic details reflect flourishes found in the wood panelling and fireplaces
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French Riviera-inspired typeface, Le Beaune, was chosen for its classic feel
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Sustainably sourced menus using recycled papers made from corn and grass
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