Worship Square
Altogether Better
A story to unite a new workplace with the wider community.
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Workplace developer HB Reavis’s newest building, Worship Square, is located in the heart of London’s tech-led Shoreditch neighbourhood. Designed by Make architects, Worship Square is all-electric and Net Zero Carbon in construction and operation, and is one of the world’s most sustainable offices.
Worship Square sits on a prominent corner at the intersection of Worship Street and Clifton Street, and the 135,000 sq ft workplace is accessed via its own new tree filled public square.
We approached the project to tell the story of Worship Square by simplifying the themes of new hybrid working practices, sustainability, employee wellbeing and digital connectivity.
We gathered insights about the history of weaving and cloth making in the area and found them to be analogous to modern working practices, enhanced by digital technology. The legacy idea of ‘Altogether Better’, stemmed directly from this research, and we worked to create a progressive identity that would reference a living, breathing, all round smarter place to work.
The Worship Square identity is designed to create future focused, data driven infographics and icon styling, used throughout presentation documents and wayfinding. The identity features a custom typeface designed with Dinamo Foundry and has been applied across everything from digital sales tools and a new website to brand films, animated assets, wayfinding and digital hoardings.
Worship Square sits on a prominent corner at the intersection of Worship Street and Clifton Street, and the 135,000 sq ft workplace is accessed via its own new tree filled public square.
We approached the project to tell the story of Worship Square by simplifying the themes of new hybrid working practices, sustainability, employee wellbeing and digital connectivity.
We gathered insights about the history of weaving and cloth making in the area and found them to be analogous to modern working practices, enhanced by digital technology. The legacy idea of ‘Altogether Better’, stemmed directly from this research, and we worked to create a progressive identity that would reference a living, breathing, all round smarter place to work.
The Worship Square identity is designed to create future focused, data driven infographics and icon styling, used throughout presentation documents and wayfinding. The identity features a custom typeface designed with Dinamo Foundry and has been applied across everything from digital sales tools and a new website to brand films, animated assets, wayfinding and digital hoardings.
Strategy
Visual Identity
Art Direction
Wayfinding
Digital
Motion
Film
Dinamo
![Wsq Gs Website 2](/assets/media/designs/uploads/projects/element/1440/wsq-gs-website-2-169713.jpg)
![Wsq Gs Website 2](/assets/media/designs/uploads/projects/element/1440/wsq-gs-website-2-169713.jpg)
A distinctive name and identity for a future friendly workplace destination.
![Wsq Gs Website 4](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-4-290446.jpg)
![Wsq Gs Website 4](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-4-290446.jpg)
A progressive identity reflecting a living, breathing, smarter building.
![Wsq Gs Website 5X](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-5x-303587.jpg)
![Wsq Gs Website 5X](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-5x-303587.jpg)
![Wsq Gs Website 8](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-8-263752.jpg)
![Wsq Gs Website 8](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-8-263752.jpg)
![Wsq Gs Website 9](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-9-504453.jpg)
![Wsq Gs Website 5](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-5-520515.jpg)
![Wsq Gs Website 7](/assets/media/designs/uploads/projects/element/905x509/wsq-gs-website-7-035845.jpg)
![Wsq Gs Website 7](/assets/media/designs/uploads/projects/element/905x509/wsq-gs-website-7-035845.jpg)
A bold display typeface informed by togetherness and technology. Created with Dinamo Foundry.
![Wsq Gs Website 10](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-10-179667.png)
![Wsq Gs Website 10](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-10-179667.png)
![Wsq Gs Website 11](/assets/media/designs/uploads/projects/slide/672x504/wsq-gs-website-11-184188.png)
![Wsq Gs Website 12](/assets/media/designs/uploads/projects/slide/672x504/wsq-gs-website-12-208306.png)
![Wsq Gs Website 13](/assets/media/designs/uploads/projects/slide/672x504/wsq-gs-website-13-219781.png)
![Wsq Gs Website 14](/assets/media/designs/uploads/projects/slide/672x504/wsq-gs-website-14-235937.png)
![Wsq Gs Website 15](/assets/media/designs/uploads/projects/slide/672x504/wsq-gs-website-15-246487.png)
![Wsq Gs Website 16](/assets/media/designs/uploads/projects/slide/672x504/wsq-gs-website-16-310566.png)
Full Screen
1/6
![Wsq Gs Website 17X](/assets/media/designs/uploads/projects/element/1440/wsq-gs-website-17x-692788.jpg)
![Wsq Gs Website 17X](/assets/media/designs/uploads/projects/element/1440/wsq-gs-website-17x-692788.jpg)
A distinctive icon style to simplify complex information and orientate wayfinding.
![Wsq Gs Website 21](/assets/media/designs/uploads/projects/element/1440/wsq-gs-website-21-856544.jpg)
![Wsq Gs Website 21](/assets/media/designs/uploads/projects/element/1440/wsq-gs-website-21-856544.jpg)
![Wsq Gs Website 212](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-212-988338.jpg)
![Wsq Gs Website 212](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-212-988338.jpg)
![Wsq Interactive Pres 1500Px](/assets/media/designs/uploads/projects/element/905x509/wsq-interactive-pres-1500px-800565.jpg)
![Wsq Interactive Pres 1500Px](/assets/media/designs/uploads/projects/element/905x509/wsq-interactive-pres-1500px-800565.jpg)
A comprehensive digital experience to launch Worship Square to occupiers.
![Wsq Gs Website 18](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-18-478508.jpg)
![Wsq Gs Website 18](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-18-478508.jpg)
![Wsq Gs Website 19](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-19-27673.jpg)
![Wsq Gs Website 19](/assets/media/designs/uploads/projects/element/672x504/wsq-gs-website-19-27673.jpg)
![Wsq Gs Website 20](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-20-019423.jpg)
![Wsq Gs Website 20](/assets/media/designs/uploads/projects/element/1366x768/wsq-gs-website-20-019423.jpg)
A film about the making of Worship Square for London Design Festival.
![Wsq Building Cgi 1500Px 1](/assets/media/designs/uploads/projects/element/1440/wsq-building-cgi-1500px-1-799236.jpg)
Play
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