Anthology is a London-based property developer that strives to raise the sector’s reputation by respecting existing communities and contexts. Sites include Deptford Foundry, Hoxton Press, Wembley Parade, Hale Works, Kennington Stage and Stratford Mill.

As Anthology’s creative partner since its inception, we set out to challenge the established property sector. When developing the legacy idea for the new company, we were united by the fact that people think of ‘home’ as a place to contain a significant part of their life story. This led us to capture the expression, Stories of Homes, Built from London, and inspired the company’s brand name, Anthology.

A dynamic brand identity system accommodates the diverse qualities and contexts of each new development. In addition, a fully responsive consumer website welcomes visitors to explore Anthology’s brand and developments.

To support the sales process, we created print and digital campaigns that integrate with PR and social media. These encourage people to start their story either online or at one of the onsite experience centres.

Each development site’s experience centre interior is lined with bespoke, pattern-cut bookshelves that evoke the Anthology brand. The shelves contain hundreds of curated books and artefacts expressing the history, industry, and art of London’s neighbourhoods. These items act as talking points between visitors and host Anthologists, who guide customers to the interactive 3D models and show apartments.