GS Create Legacy Create Legacy

Evari Bikes

Arrive above

Effortless electric mobility

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Evari Bikes is a British e-mobility company founded by product designer Craig McDonald. Excited by the potential for e-bikes to change the way we travel, McDonald assembled an expert team of bike enthusiasts, designers and engineers to create a sustainable mobility brand.

Our insight gathering identified the team’s commitment to the power of design elegance and engineering to create an effortless riding experience that gives a feeling of lift-off. This led us to the legacy idea — Arrive Above — conveying how the Evari bike carries you smoothly to your destination and leaves you looking forward to the return journey.

The name Evari is derived from EV – representing electric vehicles – and Aria meaning ‘air’. The Evari brand symbol, known as the E-bird, takes its form from the initial E and is inspired by a Swift in flight.

The simplicity of the Evari word mark and symbol results in an identity that speaks with confidence and elegance, in the tradition of the very best British brands.
Visual Identity
Art Direction

Film Production & 3D
Form Films
Evari Product 01 3000Px
Evari Product 02 3000Px
Evari Product 03 3000Px
Full Screen
An assertive visual identity communicating an effortless riding experience.
Evari Construction Thumbnail
Evari Wordmark 2000Px
Evari Brochure Covers 3000PxEvari Brochure Covers 3000Px
A sensory visual language that cuts through the noise, and amplifies the feeling of lift-off.
Evari Advertising 2800PxEvari Advertising Mobile 2200Px
Evari Flyposters 2000Px
Evari Advertising 01 2000Px
Evari Advertising 02 2000Px
Evari Advertising 03 2000Px
Evari Advertising 04 2000Px
Full Screen
Rich art direction showcases Evari’s purpose, and futuristic, yet quintessentially elegant spirit.
Evari Website Overview 3000PxEvari Website Mobile 3000Px
Evari Lifestyle 01 2200Px
Evari Lifestyle 02 2200Px
Evari Lifestyle 05 2200Px
Evari Lifestyle 04 2200Px
Evari Lifestyle 03 2200Px
Full Screen
Evari Technical 3000PxEvari Technical 3000Px
Evari Technical 01
Evari Technical 02
Evari Technical 03
Full Screen
Evari Photography 2200PxEvari Photography 2200Px
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